It all started 11 years ago when I landed my first job as a receptionist at a spa. I knew my love for the industry was deeply felt. I got my first international certificate as a make-up artist and weddings and makeup became my passion.

After 3 years I moved on to a corporate salon to fill a managerial position and soon my hunger to work with clients grew. Thanks to the opportunities I got there, eyelash extensions, spray tan, waxing, manis and pedis got added to my list of expertise.

3 years in, I resigned and Beula was born. BEULA: This name has a deep inner desire to serve humanity and to give to others by sharing money, knowledge and experience, or creative and artistic ability. A vision that was fueled by my passion for business and my love for the industry.

Adding therapists to share my journey drove this seedling to grow from a one-man band in a cramped-hardboard-wall room and bloom into a 5 “man” team, a steady salon that serves to strive in all beauty needs. Training in eyelash extensions will soon be added to the list…

5 years later and our hearts are proud. It did not all come easy, but prayer and immense hard work paid off. Hopefully, this long-term commitment to all of our clients will strive to let Beula grow for more successful years to come

Michelle Theron


Michelle is a mom, wife and the proud owner of Beula by Michelle Beauty House, which is based in George.

She has more than 10 years’ experience in the beauty industry, of which 5 has been owning and successfully running Beula.

Ten years of commitment to the beauty industry has been rewarding to her - it has shaped her skills in make-up, lash extensions and various other treatments.

During 2016 her skillset grew when she expanded her business offering to include microblading.

Bridal make-up, brow and lash transformations resonate the strongest with her. She is an entrepreneur by day and a super-mom by night.

Kayley Pienaar

Junior Therapist

All together she has been in the industry for 10 years. Focused on body treatments such as massage therapy and waxing treatments. Her top 3 treatments are massage, pedicures and waxing.

"I have a huge passion for helping people and fixing. The best feeling is for when a client leaves with a smile on there face whether it is from a sore back or feet knowing I helped heal or fix is all the satisfaction I need. As well as my attention to detail is a huge thing that I strive to achieve."